Meet Chris Ratchford Founder, Developer, Etc.

Founded by Chris Ratchford in 2009, Prodentite initially carved out a specialized niche in dental website design and SEO services. However, the seeds of Prodentite were sown much earlier, when Chris began his foray into web development back in 1999. A graduate of Appalachian State University, Chris majored in Business Administration with a concentration in Marketing and a minor in Psychology. This academic foundation in business and human behavior has been instrumental in understanding client needs and crafting marketing strategies that resonate with target audiences.

After honing his skills in web development, HTML, graphic design, and JavaScript at Central Piedmont Community College, Chris launched Carolina Web Consulting in late 1999, serving a diverse clientele that ranged from general contractors to small local businesses and medical practices in the Charlotte metro area.

Chris Ratchford

Education & Training Lifelong Learning Journey


Chris' journey took an interesting turn when he ventured into the world of sales with James Hardie Building Products. This experience broadened his professional skill set, particularly in client relations, time management, and public speaking—skills that he later brought back into the tech world.

The 2008 market crash steered Chris back to his passion for technology and website development. He re-emerged with Prodentite, dedicating over a decade to helping dental practices establish and enhance their online presence through custom WordPress websites, online reputation management, and targeted Google Ads.

In 2022, Chris expanded his expertise by joining the 'Dream Team' at Sterling Sky, Inc., an industry leader in local SEO for small and medium-sized businesses. This tenure deepened his SEO acumen and WordPress proficiency, equipping him with the knowledge to address complex digital challenges.

Approaching the close of 2023, Chris was ready to embark on a new chapter. Drawing on his extensive experience and entrepreneurial spirit, he refocused Prodentite to support a wider spectrum of small and medium-sized businesses with custom WordPress development, SEO, and innovative AI tools.

With a steadfast philosophy of providing personalized, results-driven digital solutions, Chris' aim is to empower businesses of all types to achieve a commanding online presence. Prodentite invites you—whether you're in the dental, legal, contracting, or any professional field—to discover the potential of a partnership that values your growth and success in the digital landscape.

Connect with Chris and Prodentite today to begin crafting your digital future, and join the ranks of thriving businesses in the expansive digital domain.